The city’s newest tourism campaign is being rolled out today, encouraging Aussies to “Get Up and Gold Coast”.
The fresh tourism push by Experience Gold Coast is the first major campaign for the city in five years and invites holiday-makers to tap into the Gold Coast’s “energy and love of life”.
Set against a backdrop of breathtaking Gold Coast scenery, the playful film follows a young Gold Coast local named Alex as she tries to answer a simple question from her Norwegian pen pal: “What do you like to get up and do where you live?”
The film is a fast-paced journey through the vibrant possibilities of life on the Gold Coast and features some familiar faces including the likes of world surfing champion Stephanie Gilmore and local author and podcast host Ellidy Pullin.
Experience Gold Coast CEO John Warn said Get Up and Gold Coast is part invitation, part challenge to visitors.
“To ‘Gold Coast’ means to tap into our city’s uniquely positive energy and find those wonderful moments – big and small – when you love life,” Mr Warn said.
“Get Up and Gold Coast has a compelling life force to it that makes you want to join in and get the most out of the extraordinary things the Gold Coast has to offer.”
From beach walks and barista banter to waterfalls, rooftop bars and rollercoasters, the campaign showcases the best the Gold Coast has to offer from the well-known to the undiscovered.
Gold Coast Mayor Tom Tate said the new campaign was built on Australia’s enduring love affair with the city.
“We have been Australia’s favourite holiday destination for more than 60 years,’’ Cr Tate said.
“From beach holidays to eco-adventures and our adrenaline-packed theme park, millions of Aussies have wonderful memories of their time spent on the coast.
“As locals we get to enjoy the magic every day, and this campaign reinforces all the reasons why we love living here. Now we want to invite the rest of the country to ‘Get up and Gold Coast!’’
