Sellers are being warned to protect their safety after a man was run down by a car after having his luxury watch stolen in a terrifying Facebook marketplace meet-up on the Gold Coast.

The violent robbery unfolded in broad daylight in a quiet cul-de-sac in Robina around midday on Monday.

It’s understood a 34-year-old had organised to meet with a potential buyer after putting his designer Rolex watch up for sale on the online social media platform.

As the victim was showing the man the watch, he allegedly snatched it from his hands and made a run for it towards a red hatchback getaway car.

The owner of the watch tried to chase after him but was struck by the hatchback as it sped off.

The thief remains at large, with a major manhunt now underway.

The male victim was taken to the Gold Coast University Hospital in a stable condition with facial and shoulder injuries.

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The incident has prompted police to issue a timely reminder to “take appropriate measures to ensure your safety” following a rise in robberies and attacks targeting online sellers.

Anyone with information is being urged to come forward.

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