New data has revealed Aussies have hit ‘add to cart’ more times than ever before over the past year.
According to Australia Post, online shopping surged to a record $82.6 billion in 2025, up 13.9% year on year.
The report revealed 9.8 million Australian households shopped online last year, but interestingly, their basket size continues to shrink as cost-of-living pressures mount.
The average basket size is now $96, down $10 from five years ago.
Gary Starr from Australia Post said despite smaller baskets, overall spend continues to climb which is largely driven by an increase in purchase frequency.
“On average, Australians purchased from 16 different online brands last year, a figure that has been growing for the past decade.
“Australians are shopping smarter, they’re comparing more brands, buying more frequently and expecting a seamless experience from checkout through to delivery,” Mr Starr said.
Across the generations, Millennials contributed $29.7 billion to total online spend, followed by Gen X ($22.7 billion), Gen Z ($14.6 billion), Baby Boomers ($12.2 billion) and Builders ($3.4 billion).
Across the country, online shoppers in New South Wales spent the most online ($26.4 billion), followed by Victoria ($20 billion), Queensland ($17.8 billion), Western Australia ($9.1 billion), South Australia ($5.4 billion), ACT ($1.7 billion), Tasmania ($1.6 billion) and Northern Territory ($0.5 billion).
Top postcodes by parcel volume were Toowoomba and Mackay in Queensland and Point Cook in Victoria.
